-You are self-motivated
-You are an entrepreneurial
-Your quality of unedited writing
-Your understanding of blogging/why it’s important

It can also demonstrate
-Whether you are fully engaging your audience
-Whether you are consistent

I’ve heard some people say they won’t hire a journalism job candidate who doesn’t have a blog. Or, if you don’t blog, they you need to have a good reason why not.

I think that having a blog is one best ways to learn about online journalism, especially if you use it as an opportunity to better engage the wider journalism community.

Let’s not forget microblogging either. Blog instruction labels should say: “Best when taken with healthy dose of Twitter.”